Jessika Noda Ofiyai

I develop strategic solutions powered by data to drive impactful results and sustainable growth.

About Me

I bring over 10 years of business strategy, marketing, and operations experience, helping companies across diverse industries drive growth and operational efficiency. Originally from Vancouver and now based in Toronto, I lead transformative initiatives by guiding businesses from traditional to digital platforms, optimizing performance, and delivering measurable results. I’m passionate about using data-driven strategies to create meaningful business impact and fostering the success of the teams and clients I work with.

Skills

Strategic Leadership & Business Strategy

I develop and execute comprehensive business and marketing strategies that align with organizational goals, driving growth and delivering measurable results.

Digital Marketing Expertise


I craft and implement data-driven digital marketing campaigns across multiple channels, managing substantial ad budgets to optimize performance and maximize ROI.

Partnership Development & Relationship Management

I build and nurture strategic partnerships, collaborating with internal teams and external stakeholders to drive business growth and long-term success.

Program & Project Management

I lead cross-functional teams to deliver complex projects and programs on time and within scope, ensuring alignment with overarching business objectives.

Data-Driven
Decision Making

I leverage analytics and insights to inform strategic decisions, continually improving efficiency and performance to meet key business metrics.

Team Leadership & Mentorship

I provide guidance and mentorship to teams, fostering collaboration and professional development to achieve shared goals and drive organizational success.

Portfolio

Giftagram

Giftagram is a gifting platform that simplifies sending curated, premium gifts by connecting users with a selection of high-quality products from top brands, delivered directly to recipients' doors.

Giftagram pivoted from a B2C mobile gifting app to a B2B corporate gifting platform. They needed to update their UVP and messaging to rebrand as a SaaS platform as well as refine their lead generation platform to drive sales with a limited ad spend.

  • Increased paid ad efficiency by 55% year-over-year by optimizing keyword strategies, running A/B testing for creatives, and improving landing page performance.

  • Reduced customer acquisition cost by 19% year-over-year, leveraging data-driven targeting and refining ad placements across digital channels.

  • Doubled the number of sales-qualified leads from paid ads year-over-year, implementing strategic retargeting campaigns and improving lead funnel performance.

Jiyubox

Jiyubox is a clean beauty subscription box that curates high-quality, non-toxic products from small businesses across North America, delivering a personalized self-care experience to customers' doors.

Jiyubox needed to break into the beauty industry with a bootstrapped marketing budget. They needed to position themselves as a leader in the clean beauty niche, drive website traffic & sales.

  • 35% of website conversions came from organic visitors, driven by a strong focus on SEO and content strategy to attract highly engaged customers.

  • 26% of website traffic originated from social media, utilizing targeted content and community-building efforts to drive engagement and brand awareness.

  • 28% of website traffic was driven by organic marketing channels, leveraging blog content, email marketing, and influencer partnerships to build a loyal customer base.

Tall Tree Health

Tall Tree Health is a multidisciplinary healthcare provider offering a range of services including physiotherapy, massage therapy, and wellness programs, focused on delivering personalized care and improving overall patient well-being.

Tall Tree Health needed marketing leadership and strategic direction to effectively position its brand, better utilize digital marketing, launch new programs, and attract more clients to their Vancouver location.

  • Boost in New Patients: Tall Tree Health saw a 10% increase in new patients MoM.

  • Improved Conversion Rates: The conversion rate increased steadily from 8.1% to 10.2% YoY, showing a consistent improvement in turning website traffic into appointments

  • Significant Growth in Paid Search Efficiency: YoY the CPA dropped 30%, while the CTR improved significantly, reaching up to 19%.

WNORTH

WNORTH is a global community and platform focused on developing women in leadership, offering events, programs, and resources to support and advance the careers of women aspiring to senior executive roles.

WNORTH faced the challenge of transitioning from an in-person, events-based company to fully online in response to the pandemic. This required shifting all events and programming to virtual platforms within a short timeframe, as well as developing a new Members’ portal, launching a virtual conference for over 120 attendees, and continue to develop new offerings.

  • Led the transition from in-person to fully virtual events and programming, including launching an online Members’ portal and hosting a North America-wide virtual conference for 120+ attendees within four months.

  • Developed and launched the Leadership Mastermind program and WNORTH’s first online course, collaborating with business leaders and coaches to deliver valuable leadership content.

  • Researched, built, and executed virtual leadership workshops and events, ensuring continuity of leadership development initiatives during the pandemic.

Crisp

Crisp is a fractional marketing agency that supports startups and small businesses through marketing leadership, comprehensive roadmaps, and digital marketing strategies.

Crisp needed a digital marketing expert to enhance its service offerings and provide more in-depth marketing guidance to startups and small businesses. They also sought to explore new avenues for diversifying their revenue streams.

  • Launched Crisp’s first marketing course, providing startups and small business owners with foundational marketing knowledge, helping them scale their efforts independently.

  • Managed 7 clients with a combined $500K ad budget, crafting and implementing 12-18 month strategic marketing roadmaps aligned with their business goals.

  • Led and coordinated several teams of 3-5 members, overseeing campaign execution, client relationships, and ongoing optimization to achieve measurable business outcomes.

Kintec

Kintec is a leading provider of orthotics, footwear, and foot health solutions, dedicated to improving mobility and overall wellness through expert advice, personalized care, and innovative products.

Kintec needed a bridge between their objectives and paid ad execution. Additionally, they wanted to grow their brand presence in Ontario following the opening of new stores, leveraging digital marketing to build awareness, while maintaining their strong brand presence in BC.

  • Increased Website Traffic and New Visitors: Website sessions grew by 30% YoY, with a 36% increase in new visitors, driven by better targeting and content strategies.

  • Improved Engagement and Conversion Metrics: CTR increased by 10-13% and conversion rates rose by 5-8% YoY, while cost per conversion dropped by up to $35.82, reflecting more efficient ad spend.

  • Expanded Ontario User Base and Brand Awareness: Ontario users doubled YoY, and branded searches increased significantly, due to a reallocation of the ad budget and improved messaging.

Brands I’ve Worked With

From my years both agency and client side I have worked with exciting brands in various categories. I have versatile experience in B2C, B2B, Ecommerce, and SaaS.